Ever wondered why businesses are so eager to slash prices, hand out promo codes, or run ‘buy one, get one free’ campaigns? While discounts feel like a win for shoppers, they’re also a powerful business strategy. Here’s why companies love giving offers—and why it often works out for everyone.

1. To Attract New Customers

Discounts are a proven way to lower the barrier to entry for first-time buyers. A limited-time offer or welcome discount often gives hesitant shoppers the nudge they need to try a brand for the first time.

2. To Increase Sales Volume

Reducing the price can lead to a surge in sales, helping companies move more units quickly. Even if the profit per item is lower, the overall volume can boost revenue significantly.

3. To Clear Out Inventory

Whether it's end-of-season fashion or outdated tech models, businesses use discounts to make room for new stock. Clearing inventory quickly helps avoid storage costs and keeps the product lineup fresh.

4. To Reward Loyalty

Brands often give special deals to repeat customers as a form of appreciation. Loyalty discounts help retain existing customers and encourage more frequent purchases over time.

5. To Stay Competitive

In a crowded market, offering a discount can be the difference between winning or losing a sale. Companies monitor competitors closely and adjust pricing strategies to stay attractive.

6. To Boost Brand Awareness

Flash sales and social media-exclusive codes are often shared widely, creating buzz. Even if someone doesn’t buy right away, the visibility builds brand recognition for the future.

7. To Test New Products

Introductory discounts are often used to gauge customer interest in a new product. The lower risk encourages people to try it, providing valuable feedback and traction early on.

Scoring the best online offers isn’t about luck—it’s about knowing where to look and how to act. At OfferFinder.org, we do the hard work of digging up top deals so you don’t have to.

Ready to start saving? Browse the latest offers now »

Happy deal hunting!

— The OfferFinder Team